new improved ODPP and marketing 101

Michael Matthews omnis at lineal.co.uk
Tue Nov 27 10:28:12 EST 2018


Fair point.

Mike 



> On 27 Nov 2018, at 15:22, Bryan Brodie <brb at appimatic.com> wrote:
> 
> Hi $all,
> 
> <RANT>
> 
> I received the spiffy new ODPP marketing blurb from the spiffy new Omnis Corp in my email today.
> 
> https://www.omnis.net/support/odpp/rma.jsp
> 
> Super - except, this is the 21st century and I can get anything delivered to my door in under an hour, but....
> 
> "To take advantage of ODPP and RMA, or to ask for further information & pricing, please do not hesitate to contact me."
> 
> I don't think there is any dispute that one of the biggest barriers to Omnis developers coming onboard to ODPP is its 'perceived value' - aka, THE PRICE.
> 
> So, where's the beef? You're not telling us the price, AGAIN. 
> 
> This marketing material implies some kind of pricing change, but if I have to get on the phone or ping-pong email so that sales can 'determine my intent' - well, game over for you - I'm not biting. 
> 
> You send me this email directly, you have a business relationship with me, but you won't tell me my price. Hmmmmm....
> 
> Indeed, if I even want to license Omnis, I have to engage the Omnis sales team to even KNOW the price - it's not posted anywhere online (it used to be).
> 
> Big mistake. People click off a website if they don't find what they need in 15 seconds - but a Omnis license / support sales transaction requires an engagement of several minutes at a minimum.
> 
> I can buy Windows 10 pro online, MS Office, all kinds of development and other software, but I have to send AN EMAIL to even know the price of Omnis stuff? 
> 
> It makes me think if I 'play ball' I will get some kind of better deal - kind of like playing off Verizon FiOS against Comcast Xfinity to knock $50 off my cable bill. 
> 
> Sorry, but I just don't have the patience. This approach disrespects my intelligence and my time. 
> 
> Rationalize all you want, but this is patently absurd, and it's one more reason why Omnis is withering on the vine.
> 
> When I see that I can purchase license serials online without human intervention, I'll know Omnis has a fighting chance. Ditto for the ODPP.
> 
> "Oh, but this business model doesn't / can't / won't work like that" you say?
> 
> I've been using Omnis since the 80s and this sales model has always been flawed. 
> 
> If this comes off as cranky, well, I've invested thousands of hours coding in Omnis. Not nearly as much lately.
> 
> Ok </RANT> over, peace out
> 
> Bryan Brodie
> 
> 
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